
Company History
Take a look through our company history.

We're Founded
On 14th December 2020, our MD founded Cleaníge with nothing but determination and
a second hand vacuum.

Ltd Registration
On 7th March 2022 we registered Cleaníge as a Ltd company with Companies House. This opened up more opportunities for our business.
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We Go Commercial
In March of 2023 we began providing commercial cleaning services and won our first contract!
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Award-Winners
In October of 2024 Cleaníge received the award for Most Inspiring Sustainable Cleaning Company 2024 - Hertfordshire
Client Service Excellence Award
Our Story
Hello, I'm James, Managing Director at Cleaníge. My family are no strangers to dirt and grime, we spent much of our time helping Dad (John) in his engineering factory before he closed his business. Grafting and working for something was built into us thanks to this experience, driving my entrepreneurial spirit forward until I created my own business.
In December of 2020 I founded and launched Cleaníge, back then we focused on domestic cleaning only. In 2023 we began providing commercial services and our business really started to grow at that point. Today, I am proud of the company I have built from the ground up. I have an excellent, reliable team of people that understand my vision and mission and work with me to achieve them.
Our Mission & Values
We are on a mission to become the UK's most sustainably operated commercial cleaning company. 10% of the profits we make will be donated to local and global projects that help reduce and mitigate damage caused to ecosystems through pollution and climate change.
Sustainability
Health & Wellbeing
Transparency & Integrity
Innovation & Improvement
Local Community
Excellence in Service

The Management Team

James Croft
Managing Director
I take overall responsibility for the business, overseeing all aspects including accounting, sales, training, recruitment, and health and safety. I take my job and role very seriously and my team can count on me to take care of them and their jobs.

John Croft
Operations Manager
John, my wonderful Dad, heads up our operations department. Having a pivotal role in our business that includes being our site maintenance handyman. If anything is broken and needs repairing, or needs installation, he's the man!

Karen Leigh
HR Business Partner
As HR Business Partner, Karen ensures compliance with all things employment law related. She is a key part of our team, keeping us abreast of changes in law and updates our policies, contracts, and training in line with those changes.

Loretta Burke
Area Supervisor
Loretta ensures cleaning audits are completed across all of our client sites, ensuring they are receiving the best cleaning standards and service possible. Earning this position as a result of her hard work and dedication.