Hi, We're Cleaníge
BUILT FOR YOUR PEACE OF MIND
I started Cleaníge in 2020 with a simple belief: exceptional cleaning shouldn’t come at the planet’s expense. What started in Watford as a one-person mission to do things differently has grown into a trusted, eco-focused cleaning service for homes and businesses across Herts, Beds, and Bucks.
But our story is really about what it means for you, the client. We create environments that feel fresher, healthier, and genuinely cared for, giving our clients' complete peace of mind that their space is clean and hygienic. Every product we use, every method we follow, and every visit we make is designed with nature in mind. Not because it’s trendy, but because it gives you a clean you can see and feel proud of.
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OUR STORY
Cleaníge’s journey began during the challenges of Covid in 2020. I started doing odd jobs as a self-employed cleaner, in between working two part-time employed roles. I was driven by the need to create a secure, reliable future for my family. But I quickly realised I could do more: I wanted to build a company that provided impeccable cleaning standards and client service, safe jobs with fair pay, whilst fundamentally pioneering an eco-friendly approach.
Plucking up the courage to start my own family-run business, I rocked up to our first client all those years ago with nothing but a second hand vacuum and a dream. Today, my team's dedication to quality and customer satisfaction has earned us a five-star reputation and allowed us to grow from our base in Watford to expand across the home counties. We continue to uphold these founding principles, ensuring we never compromise nature for profit.
WHAT WE DO
We offer specialist deep and contract cleaning services designed to meet the diverse needs of our clients. Whether it’s completely reseting a space through a deep clean, or maintaining an office or commercial premises through daily contract cleaning. Our team of trained professionals is equipped to handle almost any task. We use commercial grade eco-friendly products and advanced techniques to ensure that your space is not only clean but also safe for your family, employees, and the environment.
OUR MISSION & VISION
Our mission is simple, to deliver the very best standards of cleaning and customer service through sustainable practices. Our long term vision is to become the highest rated and most sustainably operated cleaning company in the UK.
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OUR VALUES
Quality
We're committed to delivering the highest standards of cleanliness and service in every job we do.
Trust
We build lasting relationships with our clients through structured and reliable service.
Care
We treat our clients and their property with care, respect, and attention to detail.
Sustainability
We prioritise eco-friendly practices to protect people, animals, and the environment.
MEET THE MANAGEMENT TEAM
Our team is made up of experienced and dedicated professionals who share our passion for cleaning. Each member of our team is thoroughly trained and vetted, ensuring that they meet our high standards of service. We believe that a great team is the foundation of our success, and we’re proud to have a group of individuals who are as committed to excellence as we are.
James Croft
Founder & Managing Director
Yep, that's me! As the Head of Cleaníge, I am responsible for setting the strategic direction of the business, and ensuring the company is profitable, secure, and achieves its long-term vision.
Alan Buttner
Operations Manager
Alan's role is vital to the success of our daily operations, ensuring quality of service by managing team performance, business compliance, supply chain, planning, and budgets.
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Karen Leigh
HR Business Partner
Karen manages Human Resources and legislative compliance for Cleaníge. Her role is critical in building and maintaining a focused, efficient team that drives objectives.
Conrad Warne
Site Supervisor
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Conrad directs and oversees all daily cleaning operations at one of our flagship contract locations, he also provides cover in the event of absences.
WHY WE'RE DIFFERENT
Cleaníge is a family-built business, shaped by shared values, trust, and a genuine pride in the work we deliver. That personal commitment influences how we support our team, care for our clients, and approach every space we clean.
Nature is one of our greatest assets, which is why protecting it is central to how we work. We use sustainable cleaning solutions and responsible methods that deliver exceptional results with less impact on people, animals, and the environment.
A higher standard of clean comes from paying attention to the details that often get overlooked. We take the time to address built-up grime, limescale, and hidden bacteria, creating results you can see, feel, and trust.
Great service begins with people who feel valued, supported, and proud of their work. We invest in training, encourage personal responsibility, and give our team the support they need to perform at their best.
We take the time to understand our clients, their spaces, and what matters most to them. Through open communication and a personal approach, we build lasting relationships that go beyond simply providing a cleaning service.
With more than twenty years of combined industry experience, we understand what it takes to deliver cleaning properly. That knowledge shapes our methods, training, and the consistently high standards we set for every service.
We take responsibility for the quality of every clean we deliver. If something is not quite right, our 48-hour guarantee means we will return and put it right, giving every client complete peace of mind.
