Hi, We're Cleaníge
The Business Built for Your Peace of Mind
I started Cleaníge in 2020 with a simple belief: exceptional cleaning shouldn’t come at the planet’s expense. What started in Watford as a one-person mission to do things differently has grown into a trusted, eco-focused cleaning service for homes and businesses across Herts, Beds, and Bucks.
But our story is really about what it means for you, the client. We create environments that feel fresher, healthier, and genuinely cared for. Every product we use, every method we follow, and every visit we make is designed with sustainability in mind, not because it’s trendy, but because it gives you a clean you can see and feel proud of.
We focus on delivering reliable, high-quality cleaning that protects your space, your wellbeing, and the planet, for your total peace of mind.
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Our Story
Cleaníge’s journey began during the challenges of Covid in 2020. I started doing odd jobs as a self-employed cleaner, in between working two part-time employed roles. I was driven by the need to create a secure, reliable future for my family. But I quickly realised I could do more: I wanted to build a company that provided impeccable cleaning standards and client service, safe jobs with fair pay, whilst fundamentally pioneering an eco-friendly approach.
Plucking up the courage to start my own family-run business, I rocked up to our first client all those years ago with nothing but a second hand vacuum and a dream. Today, my team's dedication to quality and customer satisfaction has earned us a five-star reputation and allowed us to grow from our base in Watford to expand across the home counties. We continue to uphold these founding principles, ensuring we never compromise nature for profit.
What We Do
We offer a comprehensive range of sustainable cleaning services designed to meet the diverse needs of our clients. Whether it’s a one-time deep clean, regular residential upkeep, or specialised commercial cleaning. Our team of trained professionals is equipped to handle almost any task. We use commercial grade eco-friendly products and advanced techniques to ensure that your space is not only clean but also safe for your family, employees, and the environment.
Our Mission & Vision
Our mission is simple, to deliver the very best standards of cleaning and customer service through sustainable practices. Our long term vision is to become the highest rated and most sustainably operated cleaning company in the UK.
Our Values
Quality
We are committed to delivering the highest standards of cleanliness and service in every job we undertake.
Trust
We build lasting relationships with our clients through reliable and honest service.
Care
We treat our clients and their property with care, respect, and attention to detail.
Sustainability
We prioritise eco-friendly practices to protect the environment and everyone's health.
Meet the Management Team
Our team is made up of experienced and dedicated professionals who share our passion for cleaning. Each member of our team is thoroughly trained and vetted, ensuring that they meet our high standards of service. We believe that a great team is the foundation of our success, and we’re proud to have a group of individuals who are as committed to excellence as we are.
James Croft
Yep, that's me! As the Head of Cleaníge, I am responsible for setting the strategic direction of the business, and ensuring the company is profitable, secure, and achieves its long-term vision.
Founder & Managing Director
Alan Buttner
Alan's role is integral to the business's continuous, smooth function. His responsibilities include leading departmental teams, optimising cost efficiency, and upholding quality control and safety.
Operations Manager
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Karen Leigh
Karen manages Human Resources and legislative compliance for Cleaníge. Her role is critical in building and maintaining a focused, efficient team that drives business objectives.
HR Business Partner
Tessa Martin
Tessa directs and oversees all daily cleaning operations at one of our flagship contract locations, she also provides cover in the event of absences.
Cleaning Technician
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Why Choose Us?
A bespoke cleaning service, built around your needs and delivered with precision.
A fully trained, reliable team you can trust to deliver consistent results.
Convenient, flexible cleaning times to suit your lifestyle or business.
We provide a 48-hour post-service guarantee for complete peace of mind.
App technology oversight to ensure every shift and job is delivered and evidenced.
Health and safety is built into everything we do, with full risk assessments, RAMS in place, strict CoSHH compliance, and comprehensive insurance cover.
We clean responsibly, reducing our environmental impact through smarter eco-friendly products and processes.
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